Do Plants
Consumers considered soy and almond milks to be fringe products for people who can’t drink cow milk. Maybe it was because Silk presented itself as a “Non-dairy milk alternative”.
We set out to normalize and popularize Silk, showing North America that “dairy-free plantmilk” is a not an alternative to something else, but perhaps a healthier, modern milk choice.
Consumers considered soy and almond milks to be fringe products for people who can’t drink cow milk. Maybe it was because Silk presented itself as a “Non-dairy milk alternative”.
We set out to normalize and popularize Silk, showing North America that “dairy-free plantmilk” is a not an alternative to something else, but perhaps a healthier, modern milk choice.