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Quicken Loans, a juggernaut in the mortgage industry, needed help launching the fastest home mortgage tool ever conceived, Rocket Mortgage.
We wanted to launch a real rocket. But when we couldn’t literally do that, we could be literal in leveraging the awesome stop-everything-and-watch-this feelings associated with rocket launches. So we did that. Also, I wrote the tagline.
Quicken Loans, a juggernaut in the mortgage industry, needed help launching the fastest home mortgage tool ever conceived, Rocket Mortgage.
We wanted to launch a real rocket. But when we couldn’t literally do that, we could be literal in leveraging the awesome stop-everything-and-watch-this feelings associated with rocket launches. So we did that. Also, I wrote the tagline.