https://hirejoejohnson.com Hire Joe Johnson Sat, 30 Apr 2022 21:14:59 +0000 https://hirejoejohnson.com en https://hirejoejohnson.com/Arby-s-5-Missing-Menu Sat, 30 Apr 2022 21:12:35 +0000 Hire Joe Johnson https://hirejoejohnson.com/Arby-s-5-Missing-Menu Arby’s $5 Missing Menu TikTok is a platform of people moving quickly to participate with the community. We saw an Arby’s meme start to blow up, and jumped in with the same agility, taking it as far as we could. <img width="9418" height="6678" width_o="9418" height_o="6678" data-src="https://freight.cargo.site/t/original/i/306f6bc28695439121c1b60d56100d19dcc8e8b43d29f9e0634249e83b249425/Cannes_Digital-Image_TikTok.jpg" data-mid="169253044" border="0" src="https://freight.cargo.site/w/1000/i/306f6bc28695439121c1b60d56100d19dcc8e8b43d29f9e0634249e83b249425/Cannes_Digital-Image_TikTok.jpg" /> https://hirejoejohnson.com/Unintentional-Super-Bowl Sat, 30 Apr 2022 03:19:44 +0000 Hire Joe Johnson https://hirejoejohnson.com/Unintentional-Super-Bowl Unintentional Super Bowl Ads These two were not created with a sexy Big Game brief. Clients were not clear in any Super Bowl intentions and the media was purchased after rough cuts were reviewed with clients. I’m not sure if this is a testament to the work, or if I’m making an excuse for the fact that you won’t see puppies and/or horses. https://hirejoejohnson.com/Get-Your-Taxes-Won Sat, 30 Apr 2022 03:19:45 +0000 Hire Joe Johnson https://hirejoejohnson.com/Get-Your-Taxes-Won Get Your Taxes Won People are as excited about tax season as they are about going to the dentist. They want to get it over with as fast as possible and spend the absolute minimum thinking about it. H&amp;R Block had some real innovations in the category, and they needed people to find out about these new offerings. When people weren’t trying to hear any kind of tax talk, would they listen to someone with the right amount of charisma and charm? https://hirejoejohnson.com/H-R-Block-Social Sat, 30 Apr 2022 20:34:25 +0000 Hire Joe Johnson https://hirejoejohnson.com/H-R-Block-Social H&amp;R Block Social Alongside the “Get Your Taxes Won” campaign, we were also pumping out actions and content to keep the thing everyone is allergic to (doing taxes) top of mind. https://hirejoejohnson.com/We-Like-How-You-Party Sat, 30 Apr 2022 21:00:22 +0000 Hire Joe Johnson https://hirejoejohnson.com/We-Like-How-You-Party We Like How Your Party There’s an entire world of people who use coffee as a vehicle for their favorite creamer. Before this campaign, creamer drinkers have had to quietly think of their sweet morning ritual according to the terms of often-snobby coffee purists. https://hirejoejohnson.com/Horses-Are-Everything Sat, 30 Apr 2022 21:01:35 +0000 Hire Joe Johnson https://hirejoejohnson.com/Horses-Are-Everything Horses Are Everything In Kentucky, nothing is greater than bourbon and horses. We channelled Eadweard Muybridge and one of the most important horse moments in human history to land this point. https://hirejoejohnson.com/Do-Plants Sat, 30 Apr 2022 21:02:17 +0000 Hire Joe Johnson https://hirejoejohnson.com/Do-Plants Do Plants Consumers considered soy and almond milks to be fringe products for people who can’t drink cow milk. Maybe it was because Silk presented itself as a “Non-dairy milk alternative”. We set out to normalize and popularize Silk, showing North America that “dairy-free plantmilk” is a not an alternative to something else, but perhaps a healthier, modern milk choice. https://hirejoejohnson.com/Keep-Your-Body-Working Sat, 30 Apr 2022 21:14:43 +0000 Hire Joe Johnson https://hirejoejohnson.com/Keep-Your-Body-Working Keep Your Body Working The world was not designed with our bodies in mind. And that’s kinda scary if you think about it for too long. We spend every day contorting to our desk chairs. Twisting our bodies to watch TV. And straining our necks as we indulge in our phone habits. Massage is “self care.” Though it’s not a luxury, relegated to “spa day.” It’s general body maintenence. Massage is a tool to Keep Your Body Working. https://hirejoejohnson.com/Start-With-A-Facial Sat, 30 Apr 2022 21:14:59 +0000 Hire Joe Johnson https://hirejoejohnson.com/Start-With-A-Facial Start With A Facial Don’t be intimidated by taking your skincare game to the next level. All you gotta do is start with a facial. It turns out, it doesn’t have to feel intimidating. https://hirejoejohnson.com/9-99 Sat, 30 Apr 2022 21:07:51 +0000 Hire Joe Johnson https://hirejoejohnson.com/9-99 $9.99 H&amp;R Block wanted the world to know that their most popular self-filing product was priced at $9.99. We tried a few ways to drill that price into the collective conscience of America’s DIY tax filers.